Web ads are often slow and unsafe, an undesirable web experience that drives users to download ad blockers, bypassing them completely. When ad blockers are used, or even when the ads are loaded slowly and users simply leave the page, advertisers and publishers lose out on crucial impressions.
Cloudflare’s Firebolt benefits publishers, advertisers, and end users by improving an ad network’s ability to serve ads faster, over a secure connection.
Gain insight into the total number of ads served. See how many end users viewed your ads. Analyze traffic in aggregate, within a specific scope of time, or get more granular by viewing on a per publisher basis.
Prominent online publishers have reported advertising content to be 3 times heavier than their page’s editorial content. Each additional second of load time results in publishers seeing a 7% reduction in conversions. 1 Millions of visitors have turned to ad blockers to help improve their experience and advertising organizations have estimates that by 2020 they will lose $27 billion dollars per year as a result. 2
Cloudflare Firebolt helps everyone win by striking a balance between user experience and profitability. Fast loading pages create a better experience for visitors. Publishers improve profitability with increased visitor engagement, and ad networks serve their ads faster and safer.
Cloudflare is the only non-Google provider that can sign and validate AMP advertisements, extending the performance benefits of AMP to the ad viewing experience.
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Cloudflare protects all Internet assets on its network, while eliminating security-related performance trade-offs through its suite of performance improving functionalities.