Supercharge your ad network with performance and security

Web ads are often slow and unsafe, an undesirable web experience that drives users to download ad blockers, bypassing them completely. When ad blockers are used, or even when the ads are loaded slowly and users simply leave the page, advertisers and publishers lose out on crucial impressions.

Cloudflare’s Firebolt benefits publishers, advertisers, and end users by improving an ad network’s ability to serve ads faster, over a secure connection.


Features and Plans
Fast advertisement load time

Faster Ad Load Times

Cloudflare’s global network of 119 data centers in 58 countries, combined with routing and performance technologies, accelerates the delivery online ads to any device by up to 6 times faster.

Secure web advertisement

Increased Security

Firebolt mitigates malvertising by automatically enabling browser security features and cryptographically signing all ads. This reduces the risk of malware and other attacks, and ensures that all ads are delivered over HTTPS.

Optimised advertisement

Support for AMP for Ads

Accelerated Mobile Pages (AMP) allows publishers to create mobile optimized content that loads instantly. Firebolt enables independent ad networks to easily leverage the new AMP ad format.

Cloudflare was easy to setup, and we saw an impressive difference in the speed of ad delivery with Firebolt's support for AMP for Ads.
Shaun Zacharia,
Co-Founder and President of TripleLift

Firebolt Analytics (Coming Soon)

Gain insight into the total number of ads served. See how many end users viewed your ads. Analyze traffic in aggregate, within a specific scope of time, or get more granular by viewing on a per publisher basis.

Creating harmony in the Ad Tech Ecosystem

Prominent online publishers have reported advertising content to be 3 times heavier than their page’s editorial content. Each additional second of load time results in publishers seeing a 7% reduction in conversions.1 Millions of visitors have turned to ad blockers to help improve their experience and advertising organizations have estimates that by 2020 they will lose $27 billion dollars per year as a result.2

Cloudflare Firebolt helps everyone win by striking a balance between user experience and profitability. Fast loading pages create a better experience for visitors. Publishers improve profitability with increased visitor engagement, and ad networks serve their ads faster and safer.

Cloudflare is the only non-Google provider that can sign and validate AMP advertisements, extending the performance benefits of AMP to the ad viewing experience.

Ad technology ecosystem
It’s great to see the open-source AMP initiative continue to gain traction through this collaboration with Cloudflare.
AMP Project Technical Lead at Google

Ready to speed up the delivery of your ads?

Get in touch with Cloudflare.

Cloudflare Features

Cloudflare's Performance and Security Services work in conjunction to reduce latency of web sites, mobile applications, and APIs end-to-end, while protecting against DDoS attack, abusive bots, and data breach.


Cloudflare Performance Services improve conversions, reduce churn, and improve visitor experiences by accelerating web and mobile performance, while keeping applications available.

  • Content Delivery Network (CDN)

    With 119 data centers across 58 countries, Cloudflare’s Anycast CDN caches static content at the edge, reducing latency by delivering assets as close as geographically possible to visitors.
  • Website Optimizations

    Cloudflare includes a suite of web optimizations to improve the performance of Internet assets. Optimizations include the latest web standards, such as HTTP/2 and TLS 1.3, as well as proprietary enhancements for images and mobile device visitors.
  • DNS

    Cloudflare is the fastest managed DNS provider in the world, routing over 38% of all global DNS traffic. Cloudflare has multiple ways to achieve maximum performance for online assets.
  • Load Balancing

    Cloudflare Load Balancing provides load balancing, geo-steering, monitoring and failover for single, hybrid-cloud, and multi-cloud environments, enhancing performance and availability.
  • Argo Smart Routing

    Argo Smart Routing improves Internet asset performance on average of 35% by routing visitors through the least congested and most reliable paths on Cloudflare's private network.
  • Railgun

    Railgun compresses previously uncacheable web objects up to 99.6% by leveraging techniques similar to those used in the compression of high-quality video. This results in an average 200% additional performance increase.
  • Stream

    Cloudflare Stream makes streaming video easy by handling data storage, media encoding, content embedding and playing, regional delivery, and analytics.


Cloudflare Security Services reduce the risk of lost customers, declining revenues, and degraded brand by protecting against DDoS attacks, abusive bots, and data breach.

  • Anycast Network

    With 119 data centers across 58 countries and 15 Tbps of capacity, Cloudflare’s Anycast network absorbs distributed attack traffic by dispersing it geographically, while keeping Internet properties available and performant.

    DNSSEC is the Internet’s non-spoofable caller ID. It guarantees a web application’s traffic is safely routed to the correct servers so that a site’s visitors are not intercepted by a hidden “man-in-the-middle” attacker.
  • Web Application Firewall (WAF)

    Cloudflare’s enterprise-grade web application firewall (WAF) detects and block common application layer vulnerabilities at the network edge, utilising the OWASP Top 10, application-specific and custom rulesets.
  • Rate Limiting

    Rate Limiting protects critical resources by providing fine-grained control to block or qualify visitors with suspicious request rates.
  • SSL / TLS

    Transport Security Layer (TLS) encryption enables HTTPS connections between visitors and origin server(s), preventing man-in-the-middle attacks, packet sniffing, the display of web browser trust warnings, and more.
  • Secure Registrar

    Cloudflare is an ICANN accredited registrar, protecting organizations from domain hijacking with high-touch, online and offline verification for any changes to a registrar account.
  • Orbit

    Cloudflare Orbit solves security-related issues for Internet of Things devices at the network level.
  • Warp

    Automatically secure, accelerate, route, and load balance applications and services without directly exposing them to the internet.
  • Workers

    Cloudflare Workers let developers run JavaScript Service Workers in Cloudflare's 119 data centers around the world.
  • Access

    Secure, authenticate, and monitor user access to any domain, application, or path on Cloudflare.