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Slow mobile experiences are frustrating for visitors. Website owners want to provide the fastest, most engaging experience possible. Cloudflare’s Accelerated Mobile Links, powered by AMP, loads AMP-enabled external links inside of a viewing window, within the same tab, at least 3 times faster than normal mobile pages. Until now, AMP-enabled links were only accessible through the likes of Google, Twitter, Bing News, and Facebook. Cloudflare’s Accelerated Mobile Links democratizes the power of AMP for free across all Cloudflare plans.
For customers that need even greater control on how their visitors experience AMP-enabled, Cloudflare offers Enterprise only AMP features including Branded AMP Cache and AMP Viewer SDK. Learn more about Enterprise only AMP features.
With Accelerated Mobile Links enabled, our AMP Discovery technology finds any AMP links on the page and starts caching the AMP content around our secure global AMP cache. The AMP Discovery technology allows our publishers and partners to have third party AMP pages discovered and served on their site directly from Cloudflare’s edge. Cloudflare edges are present across 155 data centers in 75 different countries.
Now that the AMP contents on the page are cached, when a user taps on a link, the browser fetches the AMP article from Cloudflare’s AMP cache and presents our AMP Viewer (the viewer that slides up when you click on an AMP link on same page to provide native like mobile experience.).
The AMP Viewer uses the AMP HTML runtime to load the AMP article. AMP pages are delivered through Cloudflare’s secure AMP Cache. Cloudflare ensures that all of the pages meet the strict validation rules of the AMP HTML spec and check for potential security issues like XSS attacks.
Over the past year, publishers including BuzzFeed, BBC, DailyMail, The Economist, The Guardian, Huffington Post, Mashable, The New York Times, and Wired have optimized more than 600 million pages of new content using the AMP HTML format. David Merrell, Senior Product Manager at The Washington Post reports “We have seen load times average 400 milliseconds, an 88% improvement over our traditional mobile website.“. The Washington Post also saw a 23% increase in mobile search users who return within 7 days of viewing AMP content.
By enabling Accelerated Mobile Links, Cloudflare delivers an experience analogous to viewing AMP-enabled pages from a top-level Google search. Accelerated Mobile Links looks for valid AMP URLs on your website, and shows the visitor which of them are AMP URLs. Once a visitor clicks on a valid AMP link, the page launches instantly in AMP Viewer, within the same tab.
AMP-enabled URLs on your website are cached in Cloudflare’s secure AMP Cache, ensuring they meet the strict validation rules of the AMP HTML spec, while checking for security issues like XSS attacks.