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Performance, Security, and Encryption Essentials for
SaaS Providers

The SaaS market is expected to grow by 196% from 2016 to 2020.¹ As the SaaS market continues to swell and become an integral component of business infrastructure, security and performance remains top-of-mind for both SaaS providers and their customers. As this growth continues, SaaS providers will face increased competition in delivering the most secure and performant applications to customers. Underperforming applications and those vulnerable to attack will inevitably experience a negative impact on revenue, end-user engagement, brand reputation, and customer churn. Beyond availability, SaaS customers expect that the applications they purchase are protected by SSL encryption and served from their own custom domain—rather than that of their provider. But doing so requires either significant investment (and ongoing maintenance) in automating the certificate lifecycle, or implementation of costly manual procedures that place a burden on customers to acquire, renew, and securely upload private keys and certificates.

Cloudflare’s performance and security solution for SaaS providers protects and accelerates end customer experiences. Cloudflare’s globally load balanced content delivery network (CDN), combined with Argo smart routing, load balancing, and performance optimizations, reduces visitor latency by 2x or more. Cloudflare’s 10 Tbps DDoS protection, combined with rate limiting and a web application firewall (WAF), mitigates both large volumetric attacks and complex attacks targeting layers 3, 4 and 7 of the OSI model. In addition, Cloudflare removes the burden of SSL lifecycle management for SaaS providers, facilitates serving their applications from the end-customers custom or vanity domain, and significantly improves performance over in-house solutions due to terminating SSL as physically close to web visitors as possible.

Ready to optimize the performance and security of your SaaS offering?

Benefits of Cloudflare for SaaS Providers

Two gears

Secure Customer Data

Secure customer data across all domains with one-click, fully managed HTTPS


Improved Application Performance

Increase loading times by 2x with Cloudflare’s web optimizations and content delivery network (CDN).

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High Availability at Global Scale

Cloudflare’s network of 117 data centers across 50+ countries ensures enterprise-grade availability.

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API Compatible

Extend the performance and security benefits of Cloudflare to SaaS application APIs.

"Cloudflare’s solution just works. Their team accomplished all our requirements and customizations propagated near instantly. And, as an added bonus, their pricing is predictable and flat, regardless of how much our bandwidth usage grows."

Amanda Kleha

GM, Zendesk Online Business Unit

Key Results


improvement in global response time.


improvement in targeted content delivery time by utilizing Cloudflare's cookie-based key caching.

Easy SSL for Customer Domains

Cloudflare’s SSL for SaaS offering allows SaaS providers to easily extend the security and performance benefits of Cloudflare’s network to customers’ custom or “vanity” hostnames. Enabling SSL brings additional trust to website and application visitors, improves customer SEO, and unlocks the modern HTTP/2 protocol, resulting in even greater speed improvements.

With a single API call, Cloudflare will provision individual SSL certificates for custom hostnames and be ready to serve traffic over HTTPS within just a few minutes. No action is required on the SaaS provider’s customers’ behalf, other than initially pointing their domain or subdomain in via CNAME. In addition, Cloudflare automatically handles certificate management and renewals—without any need to contact or involve the SaaS provider’s customers.

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Comprehensive SaaS Application Security

Cloudflare’s comprehensive security solution protects SaaS provider websites, applications, and APIs, while extending the benefits to end-customer Internet assets and their visitors. Cloudflare’s 10 Tbps global Anycast network is 10x bigger than the largest DDoS attack ever recorded, offering protection against attacks targeting layers 3, 4, and 7 of the OSI model. Cloudflare absorbs traffic spikes and volumetric attacks, ensuring that unique customer assets, as well as neighboring customer assets served from a shared infrastructure, remain performant and available at all times. When combined with Rate Limiting and Web Application Firewall (WAF), Cloudflare’s security solution mitigates complex attacks targeting the application layer, protecting against distributed denial-of-service, brute-force login, and API endpoint abuse.

Faster SaaS Application Experiences

Cloudflare improves the end-user experience of SaaS provider websites, applications, and APIs by reducing latency and optimizing the performance of content delivery, while extending these benefits to end customer Internet assets. At the core of Cloudflare’s solution is a global content delivery network (CDN) of 117 data centers across 57 countries, bringing content closer to visitors of every region; additional CDN optimizations include auto-minification of HTML, CSS, and JavaScript, and Gzip compression, which save over 20% on the size of files and resources. Real-time network intelligence found in Argo’s smart routing finds the fastest paths available, routing around congestion and maintaining open, secure connections to eliminate latency imposed by connection-setup. For additional availability with reductions in latency, Cloudflare Load Balancing distributes traffic across multiple servers, routing it to the closest geographic region, while rapidly avoiding failures.

Ready to optimize the performance and security of your SaaS offering?

Making the Internet Work the Way It Should for Anything Online

Cloudflare speeds up and protects millions of websites, APIs, SaaS services, and other properties connected to the Internet. Our Anycast technology enables our benefits to scale with every server we add to our growing footprint of data centers.


Cloudflare is dedicated to enabling the best possible performance for our customers. Our global network speeds up and streamlines connections from visitors to their online destinations in a number of key ways:

  • CDN

    Moving content physically closer to visitors with our CDN is one of easiest way to improve the performance of your website and reduce load on your web servers.
  • Website Optimization

    Cloudflare lets you automatically enable the latest in web technologies. Our web optimization features cover everything from mobile image optimization to aggressive GZIP and HTTP/2.
  • DNS

    Cloudflare is one of the fastest managed DNS providers in the world. The same 117 data center network that powers our CDN dramatically speeds up domain resolution for your website’s visitors.
  • Load Balancing

    Cloudflare Load Balancing provides load balancing, geo-steering, monitoring and failover for your Internet facing infrastructure enhancing service availability.
  • SSL

    Modern SSL isn’t just for security—it can actually improve the performance of your website by leveraging features like OCSP stapling, session resumption, HTTP/2, and TLS 1.3.


As applications move to the cloud, their security needs to move with them. Cloudflare’s security services operate at the edge of the network, making it possible to identify and mitigate threats faster than on-premise solutions.

  • DDoS Protection

    Our enterprise-class DDoS protection network has 20 times more capacity than the largest DDoS attack ever recorded. Operating at the network edge, it protects against all forms of DDoS attacks.
  • WAF

    Our web application firewall benefits from the collective intelligence of our entire network. When we identify a new threat from one website, we can automatically block it from the other 6 million websites on our network.
  • Secure Registrar

    Registering your domain through Cloudflare is the most secure way to protect your trademark from domain hijacking.
  • Dedicated SSL Certificates

    With a few clicks within the Cloudflare dashboard, you can easily and quickly issue new certificates, securely generate private keys and more. Dedicated SSL Certificates are available for purchase on all Cloudflare pricing plans.
  • Rate Limiting

    Rate Limiting gives you granular controls to detect bad traffic, customized rulesets to ensure that your legitimate visitors are not impacted, and insights to improve your security posture as attacks evolve.