Consumers expect fast and reliable access to their online experiences. Internet application latency and rising infrastructure costs are driven by three main factors:
Google found that a mere two-second delay led to more than a 4.3% loss in revenue per visitor,1 and a one-second delay led to a decrease of 7% in conversion.2 Slow-loading Internet applications result in degraded brand perception, reduced lifetime customer value, and near-term financial impact, such as lower revenues and higher operational costs.
Internet applications require the speed and scale of global network infrastructure to combat increasing latency and rising operational costs. Performance services must incorporate security functionalities to protect against new and sophisticated attacks, while making it easy to configure fine-grained changes for complex use cases.
Network characteristics that can impact performance: the number of roundtrips to establish a connection, number of requests, latency of packets (distance or throughput), client-side render times, and varied payload sizes. Additionally, the following factors can affect Internet application latency:
When applications use APIs to fetch dynamic content to support personalization and interactivity, the number of connections and trips to origin infrastructure increases, resulting in performance degradations and poor visitor experiences.
As modern web page visitors become more globally dispersed, content must travel longer distances, sometimes to countries with slow or unreliable networks. For example, a website with an origin server in San Francisco might have an equal number of global visitors as it does local and global visitors will experience increases in latency.
Every Cloudflare data center runs an integrated stack of performance features which address the most common causes of poor performance. These features help solve many of the core problems that slow down the delivery of applications over the Internet. From fast web address lookups to accelerated delivery to the origin server, Cloudflare speeds up traffic at keys points in the life of a request.
Cloudflare's Performance and Security Services work in conjunction to reduce latency of web sites, mobile applications, and APIs end-to-end, while protecting against DDoS attack, abusive bots, and data breach.