Underground Cellar

Underground Cellar stays online and secure with Cloudflare.

Underground Cellar is a Y-Combinator startup that provides premium wine brand upgrades to its customers. They’ve sold over 5 million dollars in wine. In this video, Ben Herila, CTO of Underground Cellar, shares his thoughts on the benefits of Cloudflare.

Transcript:

"Well, we built our e-commerce platform from scratch.

There's a lot of security requirements from processing credit cards, to just making sure that the site loads quickly and is responsive so that people don't get deterred or lose trust in us since they are trusting us with their personal information.

Believe it or not, we've actually had customers write in and tell us that they have gone into their browser and viewed the source code to the web page to find out what's happening with their personal information

Twice in the last year, that I can remember, we came to work and we couldn't work because Amazon was down. We couldn't log in to our support panel, we couldn't manage our shipments through our third party logistics provider. But our site was still working.

Being able to stay online through two Amazon downtimes has been amazing. In fact, those were some of the highest sales days of the past year.

In terms of bandwidth savings, we have gotten amazing bandwidth savings from Cloudflare. Almost over 95% of the bandwidth that we use is cached now.

And most of that are large static images, which are getting optimized through Mirage. And so we know that they're just loading so quickly and the best that they possibly can.

Also, the Web Application Firewall is really great because it allows us to make sure that people aren't compromising our system through any known attack vectors or browser vulnerabilities.

So we're a really small engineering team. We only have about one and a half technical people that write code on a day-to-day basis. So anytime that we have the opportunity to use a service that reduces our need to write code, it really means a lot to us.

We've had zero security breaches the entire time that we've been online, and Cloudflare has been there with us every step of the way."

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"Being able to stay online through two Amazon downtimes has been amazing. In fact, those were some of the highest sales days of the past year."

-Ben Herila, CTO